Brazilian fashion retailer shows Facebook likes count on clothes.

What I like about it is that they do not try to do social media marketing, but instead try to be actually helpful.

Via Singularity Hub & Mi3ch.

No similar posts.

Same guys that told us about the most successful business models of 2010 year ago, prepared new presentation about failed business of 2011.  Learn from failure.

You might also like:

1. Food for thought: 10 business models that rocketed in 2010
2. Cool stuff digest: December 2010 & January 2011
3. Cool stuff digest: February 2011 & March 2011

I recently spent some time thinking what ad campaigns I would call my favorite. I think it would be Nike, Intel & Apple. See yourself.

Nike

Nike probably create the most motivational and vital commercials. Not only they motivate you to engage in sport but to to act and compete life in general. One of the best ones: “Nike Courage“.

Few other Nike video ads: No excuses, Impossible is nothing, I can do this, My better is better than your better.

Intel

Intel’s snobbish humor is awesome. I think the favorite one is: “Intel jokes“.

Few other Intel video ads: Rockstar, Doodles. Then, just follow “similar videos” links.

Apple

Well, Apple is a kind of banal choice, but they really did a good job. It’s hard to pick a favorite one, but I think it would be classic “Think different“.

And then the whole “Mac vs. PC” series. For example, “Legal“. Yes, they do manipulate facts sometimes, but it’s so funny! Few other great videos: Viruses, Restarting, Security, Surgery. Then, just follow “similar videos” links.

Others

Few other great ads pop-up in my head.  This Jim Beam commercial is just great. “Bold choices“:

Also, guys from Barclays did a good job turning economic crisis situation to their advantage: “Fake“.  And Nissan made us smile and think with their “Gas-powered everything“.

What are your favorites?

No similar posts.

Recently I finished reading What Would Google Do by Jeff Jarvis. Judging by title I didn’t really expect lots of insights from the book but it appeared to be truly visionary and smart. It even made me kind of regret choosing Economics&Business major over Computer Science 7 years ago…

WWGD appeared not to be about Google itself but about the way business, economics, relationships and world in whole change as the result of technologies wide spread and simplification. So, in fact the book covers quite wide range of topics. From Google’s PageRank, to Facebook, new media, customized solutions, customer relations, blogging, Twitter, context advertising, search engine optimization, online communities management, government policies and many other.

I personally generated a lot of ideas when trying to project the concepts from book to my own projects and life. So, here is my personal short list of lessons that I think are worth considering and thinking about, hope you’ll find it useful!

Top lessons from What Would Google Do by Jeff Jarvis, in my own words:

1. Focus on platforms & networks

   Many IT companies, incl. Google itself gain their competitive advantage not so much from their products themselves but from the creative power of users of these products.

   Apple promotes iPhone SDK development platform. Facebook gives wide range of tools to their users and webmasters. They all understand that the easier it is to build something on-top of their service the more powerful it will be. Even small websites, blogs and companies can benefit a lot from crowd-sourcing and providing their customers with opportunity to contribute.

2. Gain trust by giving up control and being transparent
   
   Consumers, readers, partners. Whoever it is you interact with, they will always want to know the truth about your company, service or brand. And it becomes easier than ever with the Internet to find it. In Google search results you can find blog post titled “Yourbrandname sucks” just next to your official website. So, instead of hiding it’s better to be transparent and open in the first place.




3. Launch early
   

   It’s connected with the first idea and has a lot of implications in agile development and goes very well with current web startups trend I think. The idea is simple.Instead of trying to create 100% perfect product, website, blog post or whatever it is and then “launch it” as widely as possible sometimes it’s better to create some alpha version with minimum functionality and then cooperate with first customers, visitors, readers in order to get a better understanding of what market really needs and provide a solution. Instead of wasting time to create dozens of useless features.

4. Customer support instead of traditional mass-marketing
   

   Word-of-mouth was always the first priority in marketing world. But the most effective ways to get it are getting different now. Often it is easier to get a positive feedbacks and publicity by direct open dialog with your customers. Even, with the most irritated ones that currently hate your brand and deliver according message all over. Especially, with them.

5. Organizing communities instead of being a middle-man
   

   As Internet and Google makes it easier to find almost any information and any person middle-men have less chances to succeed  by having access to limited knowledge or connections. Instead, another model becomes highly potential. And this is finding communities that already exist or have a high potential of forming around products, services, companies, problems, interests or places and trying to create something that would bring a better level of organization to these communities.

For insights into specific industries: restaurants, insurance and even government I’d suggest you read a book.

If you aren’t sure if it’s quite your thing it might be a good idea to watch Jeff Jarvis’ presentation @ fora.tv:

And if you finally decided to give it a try, you might want to download audio-book torrent, buy audio-book or buy a paper version it on Amazon.

As my post follows the above-mentioned philosophy and is “half-baked” I would love to hear any corrections or additions from your side!

You might also like:

1. Cool stuff digest: December 2010 & January 2011
2. Food for thought: 10 business models that rocketed in 2010
3. Business model generation

You might also like:

1. Good books
2. Heart-to-heart talk: how to be happy – scientific and religious point of view