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From the category archives:

marketing

7 failed businesses of 2011

February 22, 2012

Same guys that told us about the most successful business models of 2010 year ago, prepared new presentation about failed business of 2011.  Learn from failure.

7 Business models that Got Shot in 2011 (by @nickdemey)

View more presentations from Board of Innovation .com

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Best ad campaigns of all time: Nike, Intel, Apple and others

September 2, 2011

I recently spent some time thinking what ad campaigns I would call my favorite. I think it would be Nike, Intel & Apple. See yourself.

Nike

Nike probably create the most motivational and vital commercials. Not only they motivate you to engage in sport but to to act and compete life in general. One of the best ones: “Nike Courage“.

Few other Nike video ads: No excuses, Impossible is nothing, I can do this, My better is better than your better.

Intel

Intel’s snobbish humor is awesome. I think the favorite one is: “Intel jokes“.

Few other Intel video ads: Rockstar, Doodles. Then, just follow “similar videos” links.

 

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What Would Google Do by Jeff Jarvis, personal & business lessons

June 29, 2010

Recently I finished reading What Would Google Do by Jeff Jarvis. Judging by title I didn’t really expect lots of insights from the book but it appeared to be truly visionary and smart. It even made me kind of regret choosing Economics&Business major over Computer Science 7 years ago…

what would google do book What Would Google Do by Jeff Jarvis, personal & business lessons

WWGD appeared not to be about Google itself but about the way business, economics, relationships and world in whole change as the result of technologies wide spread and simplification. So, in fact the book covers quite wide range of topics. From Google’s PageRank, to Facebook, new media, customized solutions, customer relations, blogging, Twitter, context advertising, search engine optimization, online communities management, government policies and many other.

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The Century of the Self – great documentary

May 17, 2010

I want to share one of the greatest documentaries I have ever seen with you. It’s called The Century of the Self and it has an unbelievable density of insights into psychology, psychotherapy, social sciences in general, advertising, public relations, propaganda, manipulation, marketing, influence, politics, capitalism, self-expression and in a certain way even the meaning of life. It’s a kind of history of the 20th century starting from twenties through the prism of the development of the psychological ideas and their influence on the society. Highly recommended!

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